Planlama
A content plan for your exhibition stand: before, during and after
Treat the exhibition as a three-part production. What you publish before the show, capture during it and send afterwards each does a different job.
RokoCast 6 dk okuma
Companies plan their stand in detail and their content not at all. The result is a handful of phone pictures and a post that says “great show, thank you for visiting”. A simple plan in three parts does much better.
Before: tell people where to find you
Four to six weeks out, your contacts are deciding which stands to visit. Give them a reason and a location.
- Announce the hall and stand number, and repeat it weekly.
- Say what will be new on the stand, in one sentence.
- Invite people to book a meeting time.
- Brief whoever will film: outputs, languages, deadline and usage rights.
A fifteen-second teaser filmed in your own workshop is enough. It does not need to be polished; it needs to state the stand number.
During: capture what cannot be recreated
The stand, the crowd and the customer reactions exist for a few days only. Product close-ups can be filmed at any time; this cannot.
- Film the empty stand before doors open on day one.
- Record interviews early, while voices are fresh.
- Capture a real demonstration with a visitor watching.
- Return at the busiest hour for atmosphere.
- Post one short vertical clip a day with the stand number in it.
Ask before filming visitors close up, and write down the name and title of everyone who speaks on camera.
After: put the material to work
Interest drops quickly once the hall closes, so speed matters more than polish.
- Publish the main video within two weeks.
- Add the link to every follow-up email to the leads you collected.
- Cut each product segment into a short clip.
- Place the report on the relevant product page of your website.
- Send the folder to distributors and partners who did not travel.
Assign an owner
The plan fails when nobody is responsible for it. Name one person who holds the shot list during the show and one who is responsible for publishing afterwards. They can be the same person, but it must be someone.
The interactive checklist on this site turns this plan into items you can tick off and print.