Seven ways to use exhibition video after the show closes

The stand is dismantled on the last evening. The video filmed on it can keep working for a year, but only if it is used in more than one place.

1. Lead follow-up

Include the link in the first email to every contact from the show. It reminds them who you are, shows the product again and gives them something to forward to a colleague.

2. Product pages

A two-minute explanation by the person who designed the product belongs on that product's page, next to the specification, where buyers are comparing options.

3. Sales presentations

Thirty seconds of the product running on the stand is a stronger opening slide than a photograph. Keep an offline copy for meetings with poor connectivity.

4. Distributors and agents

Partners in other countries often cannot attend. Send them the films with permission to use them in their own market, and add subtitles if the language differs.

5. Social channels

Cut the report into short vertical clips, one idea each. Spread them over several weeks instead of posting everything at once.

6. Recruitment and internal communication

Colleagues who stayed behind want to see the stand. Candidates want to see the company in action. The same footage serves both.

7. Next year's application and stand design

Organisers and stand builders both ask what you did last time. A film answers the question in a minute and helps you brief the next design.

What makes reuse possible

• Rights. Agree in writing where and for how long you may use the footage.
• Formats. Ask for horizontal and vertical versions at the start, not afterwards.
• Clean versions. Request a copy without burned-in subtitles so you can add other languages later.
• Organisation. Keep the final files, captions and release forms in one shared folder.

One shoot, planned with these uses in mind, replaces several smaller productions later in the year.